Creating Educational Data Equity
Imagine Learning intends to support every stakeholder in a child's education. However, we noticed that the family was often left out data conversations because they did not consider themselves educators. Further, the family had not been prioritized because they are not the direct buyer
of our products.
With the new COVID world, the family is playing an increasingly important role in a child's education. The goal of this project was to offer parents the same level of data educators enjoy but on their terms.
The Process
Empathize
Define
Ideate
Prototype
Test
Literature Review
Problem Statement
Solo Ideation
Affinity Mapping
Whiteboard Sketch
Gorilla Testing
Interviews
Competitive Analysis
Lo-Fi Prototyping
Design Critique
Site Mapping
Hi-Fi Prototyping
Stakeholder Feedback
Check out my medium article on interview etiquette
Research & Empathy
Research was gathered from interviews and published research on the topic.
Key Finding 1
It isn’t just parents that help their children. Family members who assist in a child’s education can be siblings, relatives, and friends as well.
Family members do not consider themselves educators. They are intimidated by educational jargon and are lost when it comes to helping out.
Key Finding 2
Key Finding 3
Unlike educators, family members primarily access the intertnet on mobile devices. This is particularly true for lower socioeconomic groups.
Parent Portal
Family Portal
Family friendly language is key
Iterations
The feed idea was shot down during testing because it did reflect user needs
Super fast sketches during ideation
Ran into composition challenges. Harvey balls didn’t make sense.
App Map
START
Hi-Fi Dashboard
(with design notes)
Allows for multiple students in one family
Family Friendly Language
Consistent use of students name
Allow for push notification by program
Setting time expectations
The portal isn’t just for parents, all family is welcome
Design Patterns
Page Title - Roboto Regular 20px
Paragraph Text - Roboto Regular 14px
List Title - Roboto Medium 14px
Secondary Text - Roboto Regular #757575
Important Text - Roboto Regular 16px
Colors
Type
Buttons
#3F51B5
#333333
#EDEDED
#FFFFFF
BUTTON TEXT
BUTTON TEXT
LINK TEXT
Primary
Secondary
Link or Action